📊 How Does Your SaaS Spend Compare?
The average B2B SaaS company spends 34-39% of revenue on sales & marketing — and a big chunk of that is tool subscriptions. Here are the verified benchmarks.
34%
S&M Spend (Sales-led)
Aleph × Benchmarkit 2026
39%
S&M Spend (Hybrid GTM)
Aleph × Benchmarkit 2026
$1.30
Blended CAC Ratio (per $1 ARR)
Aleph × Benchmarkit 2026, n=122
1.37
SaaS Magic Number Median
Aleph × Benchmarkit 2026, n=132
If your tool spend is pushing S&M above 40% of revenue, you may be over-investing in tools relative to your growth stage. Use the calculator above to find hidden fees, then compare against these medians.
See full S&M spend benchmarks →