Free Tool

SaaS Revenue Calculator

Compute MRR, ARR, runway, LTV, CAC payback, and 12-month growth projections in seconds. Built for indie hackers and SaaS founders.

Your Numbers

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%
%
Hosting, tools, salaries, everything you spend monthly
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Total money in the bank right now
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Average cost to acquire one paying customer
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CLV Results

Customer Lifetime Value
$0
LTV per customer
LTV:CAC Ratio
0:1
Target: 3:1 or higher
CAC Payback Period
0 months
Time to recover CAC
Average Lifespan
0 months
Before churn
Monthly Churn Impact
$0
Revenue lost monthly
Net MRR Retention
0%
Expansion minus churn

CLV vs CAC Comparison

ARR
Annual Recurring Revenue
LTV
Customer Lifetime Value
CAC Payback
Months to recover CAC
Net Burn
Monthly net cash burn
ARPU
Average Revenue Per User

12-Month MRR Projection

Improving Your CLV:CAC Ratio

Reduce Churn First

Cutting churn from 5% to 3% can increase CLV by 67%. Focus on onboarding, support, and product improvements before acquiring more customers.

Drive Expansion Revenue

Upsells, cross-sells, and tiered pricing can turn negative net retention into positive. Aim for 110%+ net dollar retention.

Optimize CAC Channels

Not all customers are equal. Track CAC by channel and double down on channels with the best LTV:CAC ratios.