Excel Template for Amazon FBA Sellers

Fill in Amazon Orders. Get True Profit Automatically.

Amazon says you made $12,000 in sales — but after FBA fees, referral commissions, PPC, and returns, your bank account only grew $3,200. Where did the $8,800 go?

That $8,800 gap is usually FBA fees, 15% referral commissions, PPC spend, storage fees, and return losses — none of which Seller Central tracks clearly. This Excel template automatically calculates your true profit per ASIN, monthly P&L, and real break-even ACOS after all costs. No formulas to build — just paste your Seller Central report and see the truth.

✓ Excel · Pre-built formulas · Free quick-start guide

Get the Profit Tracker →

Quick Verdict

Stop guessing. Know exactly which ASINs make money — and which ones lose money on every Sponsored Ads click.

What it does: Paste Amazon Seller Central exports → auto-calculate true profit per ASIN, monthly P&L, break-even ACOS
Who it's for: FBA private label sellers, brand owners, and arbitrage sellers doing $10k-$500k/month
Price: USD 39 single license · USD 79 team (5 users)
Time saved: 4-8 hours per month vs. building from scratch

Core Data & Metrics

Metric	Value	Source
Setup time	15 minutes	Pre-built formulas
Fees covered	FBA, 15% referral, PPC, storage, payment, returns	All Amazon deductions
ASINs supported	Unlimited	Scales with your catalog
Break-even ACOS	Auto-calculated	After COGS + FBA + referral
Benchmarks included	8 Amazon categories	Gross margin, net margin, return rate, AOV
Format	Excel (.xlsx)	Works on Windows + Mac
Hidden cost of building it yourself	$200-400	4-8 hrs × $50/hr to debug formulas

How It Works

Paste raw data → formulas calculate automatically → see where your money goes

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Step 1: Paste

Export your Amazon order report from Seller Central and paste into the Order Log. Add your landed COGS per ASIN.

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Step 2: Automatic

Pre-built formulas calculate profit, margin, break-even ACOS, and P&L — no spreadsheet skills needed.

→

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Step 3: Decide

See which ASINs make money, which Sponsored Ads campaigns are profitable after fees, and where to cut losses.

What You Get

Know Your True Amazon Profit

Amazon's Seller Central shows sales, not true profit. This template subtracts everything: FBA fees, 15% referral commissions, PPC spend, storage fees, payment fees, and return losses.

True net profit after all costs
Gross margin vs. net margin breakdown
Monthly profit dashboard
One-glance profit health indicator

Per-ASIN Profit Analysis

Store-level profit tells you the total. But which product is carrying the business — and which one is losing money on every ad click?

Profit per individual ASIN
Margin percentage by product
Best/worst performers ranking
Identify loss-making products instantly

Monthly P&L Statement

A proper profit & loss statement that updates automatically. Compare months side by side and spot trends before they become crises.

Revenue, COGS, gross profit
Operating expenses breakdown
Net profit margin tracking
Month-over-month comparison

Your Real Break-Even ACOS

Amazon tells you your ACOS. It doesn't tell you whether that ACOS is actually profitable. A 25% ACOS on a 30% margin product after FBA fees may already be losing money.

Break-even ACOS after COGS + FBA + referral fees
Instant "Profitable" / "Losing Money" flag
Compare your current ACOS to your real break-even
Stop funding Sponsored Ads campaigns that look green on the dashboard but bleed cash

Built-in 2026 Amazon Category Benchmarks

8 major Amazon categories included. Compare your numbers against category medians so you know if your margin is actually good or just average.

Beauty, Health, Home, Electronics, Apparel, Toys, Sports, Pet
Median gross margin, net margin, return rate, AOV per category
See at a glance if your category's return rate is eating you alive
Free minor updates when benchmarks refresh

What This Template Does NOT Do

Not an accounting replacement

This is a profit-tracking and decision-making tool, not a substitute for proper accounting software or a CPA. Consult a professional for tax and compliance.

Requires manual data input

You export from Seller Central and paste in. There is no API auto-sync. For real-time sync, consider a dedicated analytics app.

Best for $10k-$500k/month

Below $10k/month, the detail may be overkill. Above $500k/month, you likely need enterprise-grade BI tools.

Microsoft Excel required

You need Microsoft Excel (Windows or Mac). Apple Numbers may have limited formula compatibility — Excel is recommended.

Choose Your License

Single License

For solo sellers and small brands

$39 one-time

Full Excel template (.xlsx)
All 5 analysis modules
Free quick-start guide
Free minor updates
1 user / 1 business

Get It on Gumroad →

Also available on Payhip — same product, choose your preferred platform.

Team License

For agencies and growing teams

$79 one-time

Everything in Single
Up to 5 users
Share across team members
Priority email support
Best value for teams

Get Team License →

On Gumroad, select the $79 Team tier

7-day genuine-dissatisfaction refund · Same product on Gumroad & Payhip, choose your preferred platform

Frequently Asked Questions

How is this different from Amazon's built-in reports?

Amazon shows revenue and some fee data, but it doesn't calculate true profit per ASIN after all costs (FBA, referral, PPC, storage, returns, COGS). This template gives you the complete picture that Seller Central can't.

Do I need advanced Excel skills?

No. All formulas are pre-built. You only paste data into the input sheet. The analysis and charts update automatically. A quick-start guide walks you through the first setup in 15 minutes.

Can I use this on Mac?

Yes. The .xlsx file works with Excel for Mac. Apple Numbers may have limited formula compatibility — Excel is recommended.

How many ASINs can it handle?

Unlimited in theory. The template is designed to handle hundreds of ASINs comfortably. For very large catalogs (10,000+ ASINs), you may want to filter by category.

What is the license?

One-time purchase. Single license = 1 user / 1 business. Team license = up to 5 users within one organization. You cannot resell or redistribute the template.

Do you offer refunds?

7-day genuine-dissatisfaction refund. If the template doesn't work as described, contact us for a full refund.

Does this work for FBM / merchant-fulfilled orders?

Yes. The template is order-based, not FBA-specific. Add your actual fulfillment costs as a line item, and it calculates true profit regardless of fulfillment method.

Is this a one-time payment?

Yes. $39 (Single) or $79 (Team) is a one-time payment. No subscription, no recurring fees. Free minor updates are provided for buyers.