Verified MRR and ARR growth benchmarks, net revenue retention (NRR), revenue per customer, and Rule of 40 data — segmented by ARR stage and funding status, with source-linked industry data.
Last updated: October 15, 2026 | Data year: 2025 reports (widely cited as 2026 baseline)Free to cite with attribution. Link back to this page as your source. Each data point below includes the original research institution, publication year, and a direct link to the source report.
MRR (Monthly Recurring Revenue) growth is the primary top-line metric for SaaS companies. Growth rates vary dramatically by ARR stage, funding status, and business model. Profitable SaaS companies grow at a median 12% YoY, while unprofitable VC-backed companies grow at 38% YoY — reflecting the fundamental tradeoff between growth and efficiency.
| Metric | ARR Segment | Business Model | Median Value | Source | Year |
|---|---|---|---|---|---|
| YoY MRR Growth | <$1M ARR | Mixed B2B SaaS | 28% YoY | High Alpha (formerly OpenView Partners) | 2025 |
| YoY MRR Growth | $1M–$10M ARR | Mixed B2B SaaS | 20% YoY median; 42% top quartile | High Alpha (formerly OpenView Partners) | 2025 |
| YoY MRR Growth | $10M–$50M ARR | Mixed B2B SaaS | 11% YoY | ChartMogul SaaS Research | 2025 |
| MoM MRR Growth | <$1M ARR | Bootstrapped B2B | 6.5% monthly | ChartMogul SaaS Research | 2025 |
| ARR Growth (Profitable) | All Stages | Profitable SaaS | 12% YoY | Bessemer State of AI 2025 | 2025 |
| ARR Growth (Unprofitable) | All Stages | VC-backed Growth | 38% YoY | Bessemer State of AI 2025 | 2025 |
| Net Revenue Retention (NRR) | $3M–$20M ARR | Bootstrapped B2B | 103% | High Alpha (formerly OpenView Partners) | 2025 |
| NRR (90th Percentile) | $3M–$20M ARR | Bootstrapped B2B | 117.9% | High Alpha (formerly OpenView Partners) | 2025 |
| Median Revenue Per Customer | <$1M ARR | Self-serve B2B | $49/month | ChartMogul SaaS Research | 2025 |
| Median Revenue Per Customer | $1M–$10M ARR | Sales-led B2B | $1,280/month | KeyBanc Capital Markets SaaS Survey | 2025 |
Key insight: The growth gap between profitable and unprofitable SaaS companies (12% vs. 38% YoY) reflects the fundamental tradeoff between growth and efficiency. Companies passing the Rule of 40 typically achieve 20%+ growth with 20%+ margins, while companies prioritizing growth at all costs may see 40%+ growth but negative margins.
Use our free calculators to measure your company's performance against these industry benchmarks:
Track your monthly recurring revenue growth and benchmark against 20% YoY median for growth-stage SaaS.
Project MRR, ARR, and revenue growth based on your current metrics and churn rate.
Calculate your margins and check if you pass the Rule of 40 (growth + margin ≥ 40%).
Explore other verified SaaS metric benchmarks, each with source-linked data and free-to-cite URLs:
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