Free Tool

Cold Email Reply Rate Calculator

Measure your cold email performance against industry benchmarks. Calculate expected replies, positive responses, and how many emails you need to hit your targets.

Your Campaign Numbers

%
%
% of replies that are interested or positive
%
%
How many positive responses do you need?

Industry Benchmarks (2026)

  • Average open rate: 35-50%
  • Average reply rate: 5-12%
  • Positive reply rate: 20-40% of replies
  • Healthy bounce rate: under 3%
Total Opens
2,250
Total Replies
400
Positive Replies
120
Emails per Positive Reply
42
Emails Needed for Target
834
Deliverability Health
Good

Reply Funnel Visualization

Performance Insights

Open rate assessment: Above average
Reply rate assessment: Above average
Volume needed: You're already exceeding your target
Recommendation: Focus on improving positive reply rate through better personalization

Want to Boost Your Reply Rates?

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