Calculate customer lifetime value, LTV:CAC ratio, CAC payback period, and churn impact in seconds. Built for SaaS founders and indie hackers.
Your Numbers
Monthly revenue per paying customer
$
%
%
Average cost to acquire one paying customer
$
Monthly upsell/cross-sell
%
CLV Results
Customer Lifetime Value
$0
LTV per customer
LTV:CAC Ratio
0:1
Target: 3:1 or higher
CAC Payback Period
0 months
Time to recover CAC
Average Lifespan
0 months
Before churn
Monthly Churn Impact
$0
Revenue lost monthly
Net MRR Retention
0%
Expansion minus churn
CLV vs CAC Comparison
Improving Your CLV:CAC Ratio
Reduce Churn First: Cutting churn from 5% to 3% can increase CLV by 67%. Focus on onboarding, support, and product improvements before acquiring more customers.
Drive Expansion Revenue: Upsells, cross-sells, and tiered pricing can turn negative net retention into positive. Aim for 110%+ net dollar retention.
Optimize CAC Channels: Not all customers are equal. Track CAC by channel and double down on channels with the best LTV:CAC ratios.